Thursday 29 December 2011

The King's Speech


If there is anyone out there who still doubts that Burger King is a place where all things are possible; who still wonders if the dream of tasty fast food is alive in our time; who still questions the taste of our Whopper, today is your answer.
It's the answer told by the appetizing smell that spread around cities and villages in numbers this nation has never seen; by people who waited three hours and four hours, many for the very first time in their lives, because they believed that this time must be different; that this lunch could be that difference.
It's the answer spoken by young and old, rich and poor, black, white, gourmet-fans and fast food junkies – French who sent a message to the world that they have never been only fans of Baguette and cheese: they are, and always will be, Burger King.
It's the answer that led those who have been told for so long by so many to be cynical, and fearful, and doubtful of what they can achieve to put their hands on the arc of history and bend it once more toward the hope of a better day.
It's been a long time coming, but tonight, because of what you did on this day, in this election, at this defining moment, change has come to France
But above all, I will never forget who this victory truly belongs to – it belongs to you.
It was built by working men and women who dug into what little savings they had to give to this menu. It grew strength from the young people who rejected the myth of their generation's appetite; who left their homes and their family dinner for a Whopper; from the not-so-young people who braved the bitter cold and scorching heat to knock on the doors of our restaurant. This is your victory.
What began fourteen years ago in the depths of winter must not end today. This victory alone is not the change we seek – it is only the chance for us to make that change. And that cannot happen if we go back to the way things were. It cannot happen without you.
This election had many firsts and many stories that will be told for generations. But one that's on my mind today is about a burger which is different. He´s a lot like the millions of others who stood in line to make their voice heard in this election except for one thing – the Whopper is tasty.
A man touched down on the moon, a wall came down in Berlin, a world was connected by our own science and imagination. And this year, in this election, the King returned, because after years of absence, through the darkest of hours, he knows how taste can change eating habits.
Yes, oui King!

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