The King is Back!

Chères citoyennes, chèrs citoyens ! The King is back for the next year electoral campaign! After year and year of exile from the beloved soil of France I took the decision to candidate as the Président of the hamburgers!

My beloved French, in the last 14 years , you cried out your nostalgia and you spoke up loud for change. You are tired of those old fast foods and their old fashioned hamburgers! The same taste, the same boring experience. Your hungry stomachs and your numerous travels abroad to taste the inimitable Whopper™, the delicious French fries, the crispy Chicken Tenders or the healthy Tendergrill™  Garden Salad are a clear proof of your love for the King. I know you cannot bear anymore this desire to feel again the sensations that the King’s Menu could give you…

But now things are changing! There is something happening when men and women in Paris and Marseille, in Bordeaux and Grenoble declare to be ready to come out in the snows of January to wait in lines for King’s sandwiches because they believe in what a new fast food can be!  

Change is what's happening in fast food world in France. You, all of you who will choose to the King; all of you who put so much heart, soul and work into this “come back from the exile” campaign; all of you can be the new majority, who can lead this nation out of a long fast food era of darkness, (quick) death and despair!!! You are the ones who understand that if we mobilize to challenge the other candidates that stand on our way and if we claim the right to eat the best hamburger ever, the juicy Whopper™, for you and your children, there will be no obstacle on earth! We cannot be overcome. There is no stomach that we cannot fulfill (even yours, fatty electors!)

There's something happening when, people choose not just a fast food, which stomach and heart belong to, but the good tastes of life; Close your eyes and imagine the juicy meat of my hamburgers,  the ripe tomatoes, the crisp salad the creamy mayo and ketchup, the crunchy pickles and onions on a toasted sesame seed bun that I carefully select for you, my beloved French electors. Yes this is the sandwich you want to eat at least one a week, this is the Whooper!!! Don’t you desire these King’s ingredients to be back on your glorious soil? I promise that my delicious sandwiches that make of you a big royal family are already on their way to your stomach!

My dear French, it is no matter whether you are rich or poor; black or white; fat or skinny; whether you are old or young. You all know that you love my Whooper®! I swear! I am ready as Président of hamburgers to take this country in a fundamentally new tasty future. No matter whether you’re American of French, there is only one right answer to the upcoming election:

Yes, oui King!

The King's Speech

If there is anyone out there who still doubts that Burger King is a place where all things are possible; who still wonders if the dream of tasty fast food is alive in our time; who still questions the taste of our Whopper, today is your answer.

It's the answer told by the appetizing smell that spread around cities and villages in numbers this nation has never seen; by people who waited three hours and four hours, many for the very first time in their lives, because they believed that this time must be different; that this lunch could be that difference.

It's the answer spoken by young and old, rich and poor, black, white, gourmet-fans and fast food junkies – French who sent a message to the world that they have never been only fans of Baguette and cheese: they are, and always will be, Burger King.

It's the answer that led those who have been told for so long by so many to be cynical, and fearful, and doubtful of what they can achieve to put their hands on the arc of history and bend it once more toward the hope of a better day.

It's been a long time coming, but tonight, because of what you did on this day, in this election, at this defining moment, change has come to France

But above all, I will never forget who this victory truly belongs to – it belongs to you.

It was built by working men and women who dug into what little savings they had to give to this menu. It grew strength from the young people who rejected the myth of their generation's appetite; who left their homes and their family dinner for a Whopper; from the not-so-young people who braved the bitter cold and scorching heat to knock on the doors of our restaurant. This is your victory.

What began fourteen years ago in the depths of winter must not end today. This victory alone is not the change we seek – it is only the chance for us to make that change. And that cannot happen if we go back to the way things were. It cannot happen without you.

This election had many firsts and many stories that will be told for generations. But one that's on my mind today is about a burger which is different. He´s a lot like the millions of others who stood in line to make their voice heard in this election except for one thing – the Whopper is tasty.

A man touched down on the moon, a wall came down in Berlin, a world was connected by our own science and imagination. And this year, in this election, the King returned, because after years of absence, through the darkest of hours, he knows how taste can change eating habits.

Yes, oui King!

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The King is back in France! Stay tuned...

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